To The Moon Mobile

Digital Marketing Manager — To The Moon Mobile (Fintech, MVNO)
At To The Moon Mobile, a UK-based fintech and mobile virtual network operator targeting Gen Z and young millennials, I led the company’s digital marketing efforts. The product paired SIM plans with a debit card rewards model, where increased card spend unlocked additional mobile data. I managed end-to-end digital execution across social, campaigns, and customer engagement to drive both SIM and debit card adoption.

Instagram

Key Responsibilities

  • Managed and produced content for all social platforms (Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn)

  • Collaborated with PR, media, affiliates, creators, and influencers to expand brand reach

  • Tracked marketing KPIs and introduced new initiatives to increase awareness, engagement, and sales

  • Handled customer inquiries regarding the product, promotions, complaints, and feedback

  • Developed and executed digital campaigns and promotions to support growth targets

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